---
title: Leads and Prospects
description: In business terms, Leads are non-customers that you may want to do business with. Leads have not gone through a qualification process. Leads are loaded from purchased lead lists. They cannot be manual
---

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# Leads and Prospects

In business terms, Leads are non-customers that you may want to do business with. Leads have not gone through a qualification process.

Leads are loaded from purchased lead lists. They cannot be manually added.

A Prospect is a non-customer that you have engaged and they have met minimum qualifications. You can convert Leads into Prospects. Prospects can also be manually added.

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