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Life Stage Data

What is Acxiom Personicx?

Acxiom Personicx is a segmentation system developed by Acxiom that categorizes individuals and households into distinct groups based on shared characteristics, behaviors, and demographics. It uses data such as age, income, lifestyle, purchasing habits, and life stage to create detailed profiles.
 
The system is designed to help businesses and marketers better understand their target audiences and tailor their strategies accordingly. By grouping people into segments, Personicx enables more personalized marketing, improved customer insights, and more effective decision-making. It ensures compliance with data privacy regulations while providing actionable insights for its users.
 
These segments are built using data like age, income, lifestyle, purchasing habits, and geographic location. 
 
Element Description
Household Personicx Lifestage Segment Code Personicx Lifestage NS is a powerful new segmentation that assigns US consumer households to 1 of 72 distinct segments based on similar demographic, socio-economic and consumer behavior. 
Household Personicx Lifestage Segment Personicx Lifestage NS is a powerful new segmentation that assigns US consumer households to 1 of 72 distinct segments based on similar demographic, socio-economic and consumer behavior. 
Household Personicx Lifestage Segment Precision Level Indicates the precision used in the append of the Personicx Lifestage Segment Code (household, ZIP4, ZIP).
Personicx Prime Segment Code Personicx Prime is an individual-level segmentation system that places each U.S. consumer into one of 91 "Prime" segments. The "Prime" clustering system is based on characteristics such as demographics, wealth indicators, political tendencies, media interests, digital usage, adoption of living services, behaviors and neighborhood factors.
Personicx Prime Segment Personicx Prime is an individual-level segmentation system that places each U.S. consumer into one of 91 "Prime" segments. The "Prime" clustering system is based on characteristics such as demographics, wealth indicators, political tendencies, media interests, digital usage, adoption of living services, behaviors and neighborhood factors.
Personicx Prime Segment Precision Level Indicates the precision used in the append of the Personicx Prime Segment Code (individual,household, ZIP4, ZIP).

Household Personicx Lifestage Segments

Code Segment Name Description
01 Summit Estates Wealthiest households: high-net-worth, upscale homeowners with luxury spending.
02 Established Elite Mature affluent professionals with discretionary income and established lifestyles.
03 Corporate Clout Wealthy white-collar households with high incomes and suburban/urban homes.
04 Skyboxes & Suburbans Affluent suburban families spending on home, children, travel and quality goods.
05 Sitting Pretty Well-off households with comfortable incomes and stable consumption patterns.
06 Shooting Stars Younger careerists with rising incomes, active urban/suburban spenders.
07 Lavish Lifestyles Very affluent households with luxury-oriented high spending.
08 Full Steaming Busy established families with mid-to-high incomes and family spending.
09 Platinum Oldies Older affluent homeowners with assets and conservative spending.
10 Highflying Singles Affluent city singles spending on travel, entertainment and tech.
11 Country Comforts Affluent rural/suburban households with country lifestyles.
12 Aspiring Affluence Households with growing incomes striving for aspirational purchases.
13 Pennywise Renters Budget-conscious renters with tight household budgets.
14 Urban Investors Urban households, moderate to high incomes, investment-minded.
15 Mature Wealth Older wealthy households with stable assets and conservative consumption.
16 Household Achievers Middle-to-upper middle households with family spending and steady careers.
17 Young & Wired Younger digitally active singles/couples with discretionary spending.
18 Career Climbers Early/mid career professionals focused on upward mobility and convenience.
19 College Life / Early Families Young families and students in starter homes/rentals; value sensitive.
20 City Elite Urban professionals with higher incomes, city-centric consumption.
21 Blue Collar Comfort Stable working households with moderate incomes and home ownership.
22 Suburban Starters Young families in first homes with family spending priorities.
23 City Mixers Urban single/couple households, culturally active, often renters.
24 Spouses & Houses Traditional family households, suburban owners, family spending focus.
25 Mid Americana Moderate-income family households with community and household spending.
26 Metro Mix Diverse urban neighborhoods with active retail/entertainment spending.
27 Urban Tenants City renters, younger adults with rental-oriented consumption.
28 Outward Bound Active outdoor/family-oriented households with recreation spending.
29 Solo & Stable Single adults with steady incomes and moderate lifestyles.
30 Raisin’ Grandkids Older households supporting grandchildren; conservative spending.
31 Cartoons & Carpools Young family clusters with children, busy schedules, family-focused.
32 Midtown Minivanners Suburban parents with minivans, practical family spending.
33 Soccer & SUVs Active family households with school-age kids and vehicle ownership.
34 Suburban Seniors Older suburban homeowners with conservative budgets.
35 City Mixers (alt) Urban, single, culturally active renters/young professionals.
36 Midlife Moderates Middle-aged households with moderate incomes and stable priorities.
37 Family Foundations Younger families establishing households, mortgage and child spending.
38 Rising Renters Younger renters with limited incomes but aspirational spending.
39 Single Opportunities Young singles and couples starting out, budget conscious.
40 Working Class Neighborhoods Lower-to-middle income neighborhoods with practical spending.
41 Value-Minded Households Households focused on bargains, coupons, and value retailers.
42 Retirement Requirements Older households with retirement-era needs and conservative finances.
43 Pennywise Homeowners Cost-conscious owners balancing mortgage and household budgets.
44 Comfortable Renters Renters with steady incomes and moderate discretionary spending.
45 Resilient Renters Renters with constrained incomes and budget focus.
46 Modest Country Rural modest households with tight budgets and conservative purchasing.
47 Modest Maturity Older modest income households with limited finances.
48 Comfortable Empty Nesters Middle income empty nesters with leisure spending.
49 Prosperous Families Affluent families with higher incomes and strong purchasing power.
50 Financially Challenged Households with limited financial resources; low discretionary spend.
51 Getting Started Young adults in first homes with entry-level incomes.
52 Cash & Carry Urbanites City households managing budgets tightly via value channels.
53 Cash & Carry Suburbanites Suburban households focused on value shopping and pragmatism.
54 Savvy Investors Households focused on financial products, investments and planning.
55 Safety First Risk-averse households preferring stability and essentials.
56 Cautious Planners Households carefully planning purchases and prioritizing savings.
57 Suburban Investors Suburban households with investment interests and disposable income.
58 Urban Investors (alt) Urban households with investment behaviors and moderate incomes.
59 New Market Singles Young adults in emerging neighborhoods with progressive spending.
60 Mobile Mainstayers Highly mobile, digital-centric households heavy on online purchasing.
61 Financial Whizliners Tech-savvy financial consumers adopting online banking and fintech.
62 Viewers & VoIP'ers Heavy online media and communication usage households.
63 Professional Purchasers Frequent online purchasers in professional households.
64 Sporty Spenders Households spending on sports, outdoors and recreation.
65 Sociable Mobilites Socially active consumers using mobile heavily and attending events.
66 Metroliners Commuter/metro households with urban retail and transit habits.
67 Professional Families Higher-income families focused on careers and premium services.
68 Modest Homeowners Lower-to-middle income homeowners balancing essentials.
69 Resilient Neighborhoods Communities with mixed incomes and resilient local economies.
70 Untethered / Resilient Renters Lowest-income renter households with precarious finances.

Personicx Prime Segments