Demographics

 

FI Works can enrich your personal customers with Acxiom demographic data. Demographic data refers to detailed information about individuals and households collected and organized by Acxiom. This data includes various attributes such as age, gender, income, education, marital status, occupation, ethnicity, household composition, and geographic location.

 

This data can be used to help businesses, marketers, and organizations better understand and target specific audience segments. The data is often used for personalized marketing campaigns, customer insights, risk assessment, and strategic decision-making. Acxiom ensures compliance with data privacy regulations while providing actionable insights to its clients.